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ASTRA Camp™ Overview

Calling all campers! ASTRA is excited to announce the ASTRA Camp™ experience, a creative reimagining of the virtual trade show and conference. This two-week virtual event on August 4, 5, 6 and August 11, 12, 13 invites the specialty toy industry to take part in an adventure packed with opportunities to discover new products and manufacturers, connect with fellow campers, and gain new business insights into navigating the Q4 wilderness ahead. ASTRA Camp™ will be available on-demand to watch recordings, reference materials and make contacts through August 28. 

Ready to go to camp?

Camper Retailer Registration

$49  per person

$179 per group

(4 - 10 campers)

Camper Sales Representative registration is complimentary. Check your email for your promo code. Contact info@astratoy.org with questions.

ASTRA Camp™ registration is closed. 

 
 

Nestled in the deep woods of your own laptop or desktop computer, the ASTRA Camp™ experience delivers three key elements:

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Exhibitor Expedition

Hike the trails to exhibitor campsites, where you can discover new products, get access to exclusive ASTRA Camp™ show specials and have a chance to connect live with the manufacturers to ask questions and learn more.

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Adventure Academy

Learning new skills and gaining fresh insights is an important part of any camp experience and it’s no different at ASTRA Camp™! Listen in on education sessions presented by subject matter experts and come away with practical ideas to implement right away.

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Social Lodge

Bring on the fun! Sing camp songs, share scary stories and make up secret camp handshakes with your fellow campers at a number of virtual social events during the ASTRA Camp™ experience, including the ever-popular Lip Sync Battle, and Game/Kit Night. You’ll also have access to the camper-only community to share your take on each fun-filled day.

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Camp Schedule

Week 1

Aug 04

  • 9am  - 10am CST

    Kids Insights Global Report: Toys & Games 2020

    | Adventure Academy

  • 10am -  4pm CST

    Exhibitor Campsite  

    | Exhibitor Expedition

  • 6pm  -  8pm CST

    Camper Introductions

    | Social Lodge

Aug 05

  • 9am  - 10am CST

    Rethinking Sales Management 

    | Adventure Academy

  • 10am -  4pm CST

    Exhibitor Campsite  

    | Exhibitor Expedition

  • 6pm  -  8pm CST

    Awards Night

    | Social Lodge

Aug 06

  • 9am  - 10am CST

    4 Easy Ways to Find Hidden Cash in Your Business

    | Adventure Academy

  • 10am -  4pm CST

    Exhibitor Campsite

    | Exhibitor Expedition

  • 6pm  -  9pm CST

    Game & Kit Night

    | Exhibitor Expedition

Aug 07

  • ALL DAY 

    Exhibitor Office Hours 

    | Exhibitor Expedition

Week 2

Aug 11

  • 9am  - 10am CST

    Build & Grow Your E-Commerce Catalog

    | Adventure Academy

  • 10am -  4pm CST

    Exhibitor Campsite  

    | Exhibitor Expedition

  • 6pm  -  8pm CST

    Scary Customer Campfire Stories

    | Social Lodge

Aug 12

  • 9am  - 10am CST

    Free Ways to Use Facebook & LinkedIn to Generate More Sales

    | Adventure Academy

  • 10am -  4pm CST

    Exhibitor Campsite  

    | Exhibitor Expedition

  • 6pm  -  8pm CST

    Camp Break - Enjoy a night off!

    | Social Lodge

Aug 13

  • 9am  - 10am CST

    Conversation Calisthenics

    | Adventure Academy

  • 10am -  4pm CST

    Exhibitor Campsite

    | Exhibitor Expedition

  • 6pm  -  8pm CST

    Toy Sync Battle 

    | Social Lodge

Aug 14

  • ALL DAY 

    Exhibitor Office Hours

    | Exhibitor Expedition

 

General

Who can go to ASTRA Camp™?


Come one, come all! You do not need to be an ASTRA member to be a part of the ASTRA Camp™ experience. Buyers and sales reps in the toy, game, gift, hobby, museum store, and educational store spaces are especially invited to be a part of the summer fun.




How do I register?


Register here. Sales reps: An email that included a registration code was sent to you. Contact ASTRA at info@astratoy.org to request the registration code.




I’m a manufacturer/vendor/distributor that is exhibiting at ASTRA Camp. How do I log in?


All exhibitors received an email with detailed information on setting up their exhibitor campsite. Contact ASTRA at info@astratoy.org if you need assistance.




Are press passes available?


Yes! To request press access, contact Dee Marsden at dmarsden@astratoy.org and attach recent articles and bylines.





Exhibitor Expedition

What will the Exhibitor Expedition be like?


Attendees (buyers and sales reps) will have access to the Exhibitor Expedition, which is an area that lists the participating exhibitors and links to their Campsites. Exhibitor Campsites will feature product videos, show specials, sales rep listings, schedule for Camper Huddles and Office Hours and more.




What are Camper Huddles?


Camper Huddles are live, 15-minute Q&A sessions where you can connect with exhibitors in real time. The complete schedule of Camper Huddles will outline when and where you can meet with exhibitors.




What are Office Hours?


As a way to follow-up with Camper Huddles and the Campsite experience, exhibitors have the option to host Office Hours, where attendees can schedule one-on-one time. Office Hours are optional and up to the discretion of each exhibitor.




Will the Exhibitor Expedition be available outside of official ASTRA Camp™ dates?


Yes! Attendees who register by July 20 will have a sneak peek access to the Campsites as they are being built. The Campsites will be open for two weeks following ASTRA Camp™ for attendees to revisit and reference for their ordering needs.





Adventure Academy and Social Lodge

Are the sessions recorded or live?


Sessions featured during Adventure Academy are a mix of live and recorded content.




What are Gathering Spots?


Gathering Spots offer attendees an opportunity to connect virtually and in-person one hour before each live event (8am CDT, 5pm CDT) during ASTRA Camp™. The link can be found in the Campground schedule of events on astracamp.org.





 FAQ 

Get ready for a summer of fun!

info@astratoy.org  |           |  Tel: 312-222-0984

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